Dutch club Ajax melts league trophy into star gifts for fans
12 May 2021, 11:34
A star weighing 3.45 grams will be sent to all 42,000 season-ticket holders, the Amsterdam club said.
Football club Ajax has melted down its Dutch league trophy to give a tiny silver star to all 42,000 season-ticket holders who were locked out of games during the coronavirus pandemic.
The storied Amsterdam club published movie-like videos of the Eredivisie trophy – a wide silver plate – being torched and recast into small stars.
A star weighing 3.45 grams will be sent to supporters, Ajax said.
For the fans we miss in the @CruijffArenA every week. ⭐️❤️ #XXXV https://t.co/YgRZ4GvEB5 pic.twitter.com/MZG0PWBEQM
— Dušan Tadić (@DT10_Official) May 12, 2021
“After a turbulent year, we are ensuring our fans feel part of our championship,” said chief executive Edwin van der Sar, arguably the club’s greatest ever goalkeeper.
The project slogan is: A Piece of Victory. A Piece of History. A Piece of Ajax.
“Previously, when we said ‘this title is for you’, we were expressing how we were doing it for the fans. However, sharing the trophy is the ultimate proof that we really are,” Van der Sar said.
The Dutch soccer federation gave Ajax a second silver plate as an exceptional gift to display in its trophy cabinet, the club said.
Ajax played 30 of its 34 league games in an empty stadium this season.
The team, which plays in a 55,000-seat arena named after Dutch football legend Johan Cruyff, also won the Dutch Cup to complete a double.
The stadium is expected to have 12,000 spectators when it hosts each of four European Championship games next month.
They include all three of the Netherlands’ games in Group C, against Ukraine, Austria and North Macedonia.
