Jo Malone apologises to actor John Boyega after cutting him out of aftershave ad
14 September 2020, 08:34
Jo Malone said the advert was designed for Chinese audiences.
British perfume brand Jo Malone has apologised to black actor John Boyega after cutting him out of the Chinese version of an aftershave commercial he helped create.
Jo Malone London said in a statement to The Hollywood Reporter that the ad, which was designed for Chinese audiences, was a mis-step and has been removed.
The recreated ad replaced Star Wars actor Boyega with Chinese star Liu Haoran.
Jo Malone and its parent company Estee Lauder did not respond to emailed requests for comment.
Boyega and his representatives also could not be reached for comment.
