Instagram to filter message requests in latest step to fight online abuse

21 April 2021, 08:44

Instagram's new message request filtering tool
Hidden Words visual. Picture: PA

The social media platform has seen a number of high-profile users – including footballers – report receiving racist and other abuse.

Instagram users will be able to filter out abusive messages and comments they receive as part of a new update unveiled by the social media platform.

Premier League footballers and other sporting stars have revealed widespread racist, sexist and other abuse sent to them on the platform in recent months, sparking outrage.

A number of players and football clubs have taken part in social media blackouts in protest at tech firms and their policing of such content.

Now Instagram, which is owned by Facebook, has announced a new tool that will allow users to automatically filter Direct Message (DM) requests from people they do not follow if the messages contain offensive words, phrases or emojis.

The new tool will enable users to build a list of offensive terms – using terms on a predefined list created by Instagram in collaboration with anti-discrimination and anti-bullying groups as well as any others added by users themselves – which will then be used to filter out any messages containing these terms, phrases or emojis.

Instagram said the tool will focus on the message request section of DMs, meaning messages from users the account owner does not follow, as this is where abuse normally comes from.

A new section of the app’s privacy settings called Hidden Words has been created to house the tool, which can also be applied to comments under an account’s posts.

The social media giant confirmed it will begin rolling out to people in the UK in the coming weeks.

Fadzai Madzingira, content policy manager at Instagram, told the PA news agency that “no one should have to deal with abuse on Instagram, whether it is racist, sexist, homophobic or any other type of abuse – no one should have to deal with it anywhere, full stop”.

“We take very seriously our commitment to protecting people and doing everything we can to protect them from this abuse,” she said.

Ms Madzingira said the new tool and other recent Instagram updates were part of its ongoing response to reports of abuse on the platform, admitting it was a “complex challenge” with “no single step that could eliminate it all”.

Instagram's updated blocking tool
The new blocking feature will enable users to prevent others reaching them from any new accounts they create (Instagram)

“What I would say is that this is a commitment that we have taken as a company, to ensure that we’re protecting our community and we’re protecting our users from having to deal or receive this abuse,” she told PA.

“And we look forward to continuing to improve in this area and to take feedback, not just from creators and footballers we’ve been engaging with over the last year, but from people who have to deal with this sort of abuse going forward, and for us to iterate on improving these tools as well.”

She said that the decision to filter messages that came into users’ inboxes rather than block off messaging entirely “strikes the right balance” in terms of allowing prominent users to communicate with fans but also “protecting people from receiving abuse and have to confront these offensive and abusive terms”.

Alongside the filtering tool, Instagram also revealed another new feature designed to limited unwanted contact, which will prevent someone who has been blocked by a user from contacting them again through a new account.

Ms Madzingira said Instagram would use “a number of factors” about a user to spot when they had created a new account.

By Press Association

More Technology News

See more More Technology News

A white robot arm holding a kettle, pouring hot water into a cup being held out by a human

Coffee-making robot ‘glimpse into future where intelligent machines commonplace’

In this image provided by NASA, a SpaceX capsule splashes down in the Gulf of Mexico, Tuesday, March 18, 2025.

NASA astronauts land on Earth in SpaceX capsule after spending nine unplanned months stranded in space

Silhouette of a hand holding a phone with the Gemini logo on its screen with the Google logo partially obscured in the background

Independent launches AI-created news briefings for ‘busy’ readers

Fresh images of the remote Antarctica base at the centre of an assault allegation have emerged after the crew begged for rescue.

Inside the Antarctic base at centre of assault mystery as crew plead for rescue

The Wiz logo on a smartphone and the Google logo behind

Google owner to buy cybersecurity firm Wiz for £24.7bn

This image taken from NASA video shows the SpaceX capsule carrying NASA astronauts Suni Williams, Butch Wilmore and Nick Hague.

NASA astronauts 'stranded' in space for months begin journey back to Earth in SpaceX Dragon capsule

An elderly man surfs the internet

Life ‘harder than five years ago for over-60s due to more online services’

A hand on a laptop

AI enabling rise in ‘synthetic fraud’ attacks, credit information firm warns

Facial recognition will be used to help passengers skip passport queues at ports.

British travellers arriving back in UK could 'avoid passport queues' with new facial recognition technology

Dan Jarvis (Richard Townshend/UK Parliament)

Russian networks tried to disrupt UK election but did not cause ‘notable’ impact

Meta’s Orion glasses

Smart glasses will be future of computing, Meta executives say

A man in a hoodie in front of several computer monitors

Warning issued about social media and email account hacking after reports jump

Walton Aubrey Webson smiling, wearing grey suit jacket

Blind and partially sighted risk exclusion from AI revolution, diplomat warns

Apps on a mobile phone

Critics say Ofcom is too weak on illegal social media content as new rules start

Technology firms must tackle illegal content on their platforms under new rules, but there are concerns that the changes are too weak.

New Ofcom powers for online safety come into force as charities warn of 'major gaps' in legislation

Exclusive
Jordan Stephens, Rizzle Kicks star.

Rizzle Kicks star says children 'rely' on online communities for connection as he says 'boredom' to blame for rising crime