Toblerone must drop Matterhorn image on packaging after 50 years as it's no longer made in Switzerland
5 March 2023, 18:21 | Updated: 5 March 2023, 21:45
Toblerone must remove Alpine peak the Matterhorn from its packaging after the owners moved production out of Switzerland.
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Parent company Mondelez International has said it will change the design in order to cooperate with the Swiss Act, which ensures only authentically Swiss products can use the nation's imagery.
The Matterhorn has emblazoned boxes of Toblerone since the early 1970s.
Mondelez revealed last year it will move production from chocolate capital Switzerland to Bratislava, Slovakia in an effort to cut costs.
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A Mondelez spokesperson told Swiss newspaper Aargauer Zeitung: "The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic."
The box will also now state "established in Switzerland" rather than "of Switzerland".
According to the Swiss Act, products claiming to be Swiss-made must have at least 80% of the product’s raw materials come from Switzerland.
All of its milk and dairy products must also come from the Alpine nation, Bloomberg reported.
Exceptions are made for raw materials not found in Switzerland, such as cocoa.
