Legendary folk hero Robin Hood axed from Nottingham Building Society logo in 'inclusive' rebrand
10 October 2024, 14:18 | Updated: 10 October 2024, 14:21
Nottingham Building society has carried out an ‘inclusive’ rebranding exercise - ditching its Robin Hood logo and changing its name.
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The new look, and name change from The Nottingham has confused customers who love the iconic local hero.
Sir Alec Shelbrooke MP, a former Conservative minister, told The Telegraph : “There’s nothing more English than the story of Robin Hood – the classic folklore legend.
“In today’s global financial market, building societies remain popular because they’ve largely retained a connection to local people and their regions, so ditching Nottingham’s best-known figure doesn’t seem like a wise business decision.”
The company stated on Twitter: "We’re excited to introduce our new brand look, reflecting our commitment to inclusivity, progress and community. For 175+ years, we’ve supported unique financial journeys and now we’re evolving to better meet your needs. Welcome to a different kind of society."
One person commented: “Baffling decision to get rid of such a strong and identifiable badge."
Another said: “Another wrote: "I preferred the old logo. Haven't you always been evolving over the last 175 years."
A third added: "Go woke go broke I will be pulling my money out asap."
The company explained on its website: "We've mixed our rich history with a modern twist. We want to reflect society as it is today.
“For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members."
Another customer, Amanda Johnson, wrote: “We have lost our much-loved and widely recognised logo and come up with a very expensive and confusing rebranding.”
Robin, a 12th century noble-turned-rebel, is said to have lived with his band of Merry Men and regularly rescued Maid Marian, while stealing from the rich and giving to the poor.
