Kidderminster fire: Huge blaze breaks out sending plumes of smoke across town

6 December 2021, 12:14 | Updated: 6 December 2021, 15:30

Fire at Hoo Farm Industrial Estate

A huge fire has erupted in Kidderminster, with thick plumes of smoke visible for miles around.

About 80 firefighters are battling the blaze which broke out on Monday morning at an industrial estate in the Worcestershire town.

Images posted on social media show large orange flames and black smoke rising high into the sky.

Twenty fire engines have been sent to the scene.

Hereford and Worcester Fire and Rescue Service was called to flooring distribution firm MCD at Hoo Farm Industrial Estate at about 10.20am.

It said it was "currently attending a large fire" and asked people to "avoid the area and keep doors and windows closed if they are within the area of the smoke plume".

West Midlands Ambulance Service is also at the scene, but has not had to treat anyone.

The A449 has been closed between Hoobrook Roundabout and the junction of A442 Droitwich Road while the blaze is tackled.