Halifax slammed over 'nonsense' staff pronoun badges as customers threaten to close accounts

29 June 2022, 13:00 | Updated: 29 June 2022, 13:06

Halifax has been slammed by customers for its pronoun badges.
Halifax has been slammed by customers for its pronoun badges. Picture: Twitter/Alamy

By Sophie Barnett

Customers have slammed Halifax and threatened to close their accounts after the bank announced it was adding pronouns to staff name badges.

Listen to this article

Loading audio...

The bank shared a photo on Twitter of a name badge for an employee called 'Gemma', with the pronouns “she, her, hers” printed underneath.

"Pronouns matter #ItsAPeopleThing" the bank captioned the photo, leading to a flurry of comments from furious customers.

In a response to some criticism, Halifax told customers to close their accounts if they disagree with its stance.

One person tweeted the bank, asking: "How do I close my account?"

Halifax replied: “You can close your account by calling us on 0345 720 3040 or putting your request in writing to: Halifax Account Closure Team, PO Box 548, Leeds, LS1 1WU.”

Read more: Kate and William lead tributes for 'shining light' Deborah James after her death

Halifax said the measure was brought in to prevent "accidental misgendering" and said it was "optional".

One person said there is "no need" for the move, adding they will be "blocking" the bank on Twitter.

Another asked: "Isn't "Gemma" so obviously a she/ her that it doesn't need stating?"

The move was slammed as "nonsense", with a third person adding: “Do they really matter though? I mean...when you have such things like climate change and war going on."

Despite some criticism, many people supported the bank's decision to add pronouns to staff badges and praised its "inclusivity".

Read more: Labour's single market rift: Starmer says 'no case' for rejoining despite call from Khan

One person hit out at those criticising the bank's post, saying: "Absolutely incredible how irrational and offended transphobic people get over absolutely nothing."

While writer and speaker on banking, finance and economics, Cassandra Schadenfreude, wrote: "Indeed, politeness and courtesy matter. Casually misgendering someone is not polite or courteous. So pronouns *do* matter."

Explaining the decision to some people on twitter, Halifax said: “We want to create a safe and accepting environment that opens the conversation around gender identity.

“We care about our customers and colleagues individual preferences, for us it’s a very simple solution to accidental misgendering.”

The bank also said the option to add pronouns to staff badges was “completely optional.”

A Halifax spokesperson said: “We want to create a safe and accepting environment that opens the conversation around gender identity. We care about our customers’ and colleagues’ individual preferences so, for us, it’s a very simple solution to accidental misgendering.”

More Latest News

See more More Latest News

Proud Boys claim they will go to voting places as Trump repeats election fraud lies.

Proud Boys making plans to mobilise as Trump repeats election fraud lies

File photo of a real NHS dentist

Desperate Brits fall for scam 'fake NHS dentists' amid years-long waits for appointments

The Kremlin is suspected of plotting the attack

'Parcel bombs' that blew up in warehouse were 'rehearsal' for Russian explosion attack on flight to US

Keir Starmer is not set to ban smoking in pub gardens, contrary to earlier reports

Cigarettes will not be banned in pub gardens under new Labour plan create 'smoke-free generation'

Former President Donald Trump speaks at a campaign rally in Reading, Pennsylvania

Trump threatens Mexico with 100% tariffs unless it cracks down on border crossings

Bridget Phillipson told Tonight with Andrew Marr that the fee hike was necessary to secure the future of universities.

‘Universities must reform’ says education secretary after first hike in tuition fees in 8 years

Two more cases of a new strain of mpox have been detected in the UK, officials say

Two more cases of new mpox strain detected in UK

Anya Taylor-Joy and her musician husband were the victims of a terrifying robbery

Anya Taylor-Joy and musician husband victims of burglary at London mansion

Exclusive
Nigel Farage speaking to LBC's Nick Ferrari about new Tory leader Kemi Badenoch

'The Remainers are back in town': Nigel Farage says Kemi Badenoch will bring 'no change whatsoever' to Tories

Amy Dowden

Strictly Come Dancing star Amy Dowden will not return to show this year following 'medical emergency'

Scott Paterson murdered his landlady Annette Smith

Tenant murdered and dismembered elderly landlady before posing as her by sending Christmas cards to family

Robert Jenrick, Priti Patel and Mel Stride will all serve in Kemi Badenoch's Shadow Cabinet

Kemi Badenoch names former leadership rivals Robert Jenrick and Priti Patel to Tory Shadow Cabinet team

Bridget Phillipson has confirmed the tuition fee rise

University tuition fees to rise for first time in eight years, as Tories accuse Labour of 'declaring war on students'

Sara Sharif had suffered dozens of injuries in the weeks leading up to her death, a court has heard

Video of Sara Sharif smiling and dancing 'days before murder' shown to court

Transport for London (TfL) has warned passengers that no Tube services are expected on Thursday 7 November

November Tube strikes to bring London to a halt this week despite RMT calling off action

Stuart Gogg during the Six Nations rugby match between France and Scotland in Saint-Denis, 26 February 2023

Former Scotland rugby captain pleads guilty to domestic abuse over five-year period against former partner