Government Covid-19 ad campaign tells public to 'act like you've got it'

8 January 2021, 23:04 | Updated: 9 January 2021, 09:24

New TV campaign urges public to stay at home

By Maddie Goodfellow

A new TV advert fronted by Professor Chris Whitty is urging everyone in England to stay at home, saying everyone should "act like you've got Covid-19".

The chief medical officer is the face of the ad which is part of a campaign encouraging the public to control the spread of Covid-19.

Speaking in the advert, Prof Whitty says: "Covid-19, especially the new variant, is spreading quickly across the country.

"This puts many people at risk of serious disease and is placing a lot of pressure on our NHS.

"Once more, we must all stay home. If it's essential to go out, remember: wash your hands, cover your face indoors and keep your distance from others.

"Vaccines give clear hope for the future, but for now we must all stay home, protect the NHS and save lives."

The campaign also urges people to "act like you've got it" adding that "anyone can spread it".

Read more: Covid fines reviewed after two women 'surrounded' by 'bonkers' police

Read more: Most Covid patients have at least one symptom six months later - study

ICU Doctor: Don't clap for us just stick to the rules

Prime Minister Boris Johnson has pleaded with the public to comply with the "stay at home" message.

He said: "Our hospitals are under more pressure than at any other time since the start of the pandemic, and infection rates across the entire country continue to soar at an alarming rate.

"The vaccine has given us renewed hope in our fight against the virus but we must not be complacent.

"The NHS is under severe strain and we must take action to protect it, both so our doctors and nurses can continue to save lives and so they can vaccinate as many people as possible as quickly as we can.

"I know the last year has taken its toll - but your compliance is now more vital than ever.

"So once again, I must urge everyone to stay at home, protect the NHS and save lives."

Watch: Harrowing call sets out NHS crisis in London through eyes of one LBC caller

Watch: Paramedic tells LBC Covid patients are refusing masks in ambulances

Mayor of London: In some parts of the capital 1 in 20 have Covid

It comes after another 1,325 patients who had tested positive for Covid-19 died in the UK - the highest daily figure yet - taking the total death toll to 79,833.

The Government also said that, as of 9am on Friday, there had been a further 68,053 lab-confirmed cases of coronavirus in the UK.

It brings the total number of cases in the UK to 2,957,472.The 68,053 lab-confirmed cases of coronavirus is the highest figure reported by the Government in a single day since the beginning of the pandemic, although daily cases may have been higher in April 2020 when mass testing was not taking place.

The figures continue to be affected by a lag in the publication of recent data and will contain some deaths that took place over the Christmas and New Year period that have only just been reported.

Separate figures published by the UK's statistics agencies for deaths where Covid-19 has been mentioned on the death certificate, together with additional data on deaths that have occurred in recent days, show there have now been 95,000 deaths involving Covid-19 in the UK.

It was also confirmed today that the coronavirus R number in the UK could now be as high as 1.4, according to the Government’s scientific advisers.

Paramedic opens up about Covid frustrations

On Friday, Mayor of London Sadiq Khan has declared a "major incident" in the capital due to the rapid spread of Covid-19 that is threatening to overwhelm hospitals.

Speaking to LBC's Shelagh Fogarty, the mayor listed the stark and troubling problems facing the city as its coronavirus outbreak spirals "out of control".

In some parts of the capital, Covid-19 infection rates are so high that one in 20 people have the virus, while London's average rate is one in 30, Mr Khan said.

The mayor revealed that the London Ambulance Service (LAS) is now receiving between 3,000 and 4,000 more calls every day than it would on a normal busy day.

He also confirmed the city's Nightingale hospital will be opened in the "coming days", but he said it will not be used for Covid patients.

Mr Khan told LBC: “Across London, we face a situation where this virus is out of control and we're at real risk over the next few days and weeks of the NHS hospitals running out of beds if the virus continues to increase and people continue to need to be hospitalised."

More Latest News

See more More Latest News

Four girls suffer 'potentially life-changing injuries' during visit to UK fast-food restaurant

Four girls suffer 'potentially life-changing injuries' during visit to UK fast-food restaurant

Firearms officer who shot and killed Jean Charles de Menezes following failed 21/7 attacks speaks for the first time

Firearms officer who shot and killed Jean Charles de Menezes following failed 21/7 attacks breaks silence 20 years on

Police Line Do Not Cross ribbon on a London street following a suspected bomb reported in the area.

Schoolgirl, 10, dies after being bitten by family dog in North Yorkshire as police launch launch investigation

WATCH: Three family members of Sara Sharif were arrested at Gatwick Airport for her muder

WATCH: Moment police board plane and arrest fugitive family of schoolgirl Sara Sharif on suspicion of murder

Craig pleaded guilty to three counts of sexual offences against a teenage pupil

Ex-teacher jailed after he 'groomed' and sexually assaulted pupil in classroom cupboard

A 22-year-old woman died from a stab injury at Spenlow House on Jamaica Road, Bermondsey

Boy, 17, jailed for stabbing woman, 22, to death in 'laughing gas-fuelled row' on Christmas Eve

Jackie Scully will trek 100km across the Sahara desert to mark 10 years since she was given the all-clear

Breast cancer survivor to trek 100km across Sahara desert to mark 10 years since getting all-clear

Flooding And Heavy Rain In Valencia Region Of Spain

What we have seen in Spain these last days is a preview of the future if we do not take action on climate change

Kemi Badenoch has been elected as the new Conservative Party leader

New Tory leader Kemi Badenoch says 'huge job' ahead involves 'people we want to bring back to Conservative Party'

Janey Godley has died at the age of 63

Scottish comedian Janey Godley died in hospital 'surrounded by her loved ones' aged 63 following battle with cancer

Exclusive
Anthony Scaramucci

Anthony Scaramucci says 'garbage' comments made at Trump rally have 'lit up' Puerto Ricans - and could swing election

billy nighy

Billy Nighy 'stole complete works of Shakespeare from library' to prepare for drama school audition

v

Winner in Conservative leadership contest to be announced this morning

Palma is on lockdown amid warnings of heavy rain

Majorca on lockdown as tourist hotspot faces flooding horror after storm kills more than 200

UK GP visiting senior woman at home

Care homes and GPs could face closure under Labour tax plans, health leaders warn

Rebekah Vardy 'threatens to reignite war with Coleen Rooney'

Rebekah Vardy launches appeal against Wagatha Christie £1.8m costs ruling