Kanye West's store taken down by Shopify over sale of Swastika t-shirts following Super Bowl storm

11 February 2025, 14:29

Kanye West's store taken down by Shopify over sale of Swastika t-shirts following Super Bowl storm
Kanye West's store taken down by Shopify over sale of Swastika t-shirts following Super Bowl storm. Picture: Alamy / Yeezy

By Danielle de Wolfe

Kanye West's online store has been taken down by Shopify following the sale of swastika t-shirts, as the fallout from Sunday night's Super Bowl storm continues.

Listen to this article

Loading audio...

Yeezy fans visiting Kanye's online store were instead greeted with a sign saying 'This store is unavailable' and 'something went wrong'.

The store's removal, hosted by retail platform Shopify, comes after it was revealed that Kanye West had begun selling t-shirts emblazoned with a black swastika emblem for $20 a piece.

The musician reportedly spent in the region of $2million on a single advert which aired during the Super Bowl, directing fans to his website where the t-shirts were sold.

Fox, the broadcaster televising the game nationally, is now facing questions over how the advert was allowed to be broadcast.

The broadcaster has since declined to comment on the matter.

Los Angeles, USA. 02nd Feb, 2025. Kanye West walking on the red carpet during the 67th Grammy Awards held at Crypto.com Arena in Los Angeles, CA on February 2, 2025. (Photo by Elyse Jankowski/Sipa USA) Credit: Sipa US/Alamy Live News
Los Angeles, USA. 02nd Feb, 2025. Kanye West walking on the red carpet during the 67th Grammy Awards held at Crypto.com Arena in Los Angeles, CA on February 2, 2025. (Photo by Elyse Jankowski/Sipa USA) Credit: Sipa US/Alamy Live News. Picture: Alamy

Taking to Shopify's Community notice board, one user wrote: "yeezy.com is using shopify to host the sales of n@zi merch (t-shirts with swastikas). Why are you allowing this?"

The comment was subsequently removed by Shopify.

It comes as the Anti Defamation League described the shirts as “further proof of Ye's antisemitism” in an Instagram post.

Read more: Kanye West slammed for Super Bowl advert directing viewers to site selling swastika t-shirts

Read more: 'All hell will break out': Trump says Gaza ceasefire 'should be axed' if Hamas doesn't free all hostages on Saturday

Following Sunday night's Super Bowl ad, fans were directed to Kanye's Yeezy store - and the single white swastika t-shirt.

Yeezy items regularly retail for upwards of $1000 in the online store, with many suggesting their replacement with a single $20 t-shirt option was an attempt by the star to mass circulate the garment.

Shopify has been contacted by LBC for comment.

The store's removal comes after it was revealed that Kanye West had begun selling t-shirts emblazoned with a black swastika emblem for $20 a piece.
The store's removal comes after it was revealed that Kanye West had begun selling t-shirts emblazoned with a black swastika emblem for $20 a piece. Picture: Yeezy

Following the ad's release, West explained that the advert was shot from a dentist's chair: "I spent all the money for the commercial on these new teeth, so once again I had to shoot it on the iPhone... go to Yeezy.com".

The only item for sale on that website is a white t-shirt with a swastika on the front. The listing also has the code "HH-01", which is likely to be a reference to "Heil Hitler".

It comes just a day after Kanye West's X account was deactivated by Elon Musk following 'NSFW' messages.

Recent days have seen the rapper take to the platform in what many described as an 'antisemitic rampage' which also included a flurry of racist and misogynistic remarks.

More Latest News

See more More Latest News

Fresh images of the remote Antarctica base at the centre of an assault allegation have emerged after the crew begged for rescue.

Inside the Antarctic base at centre of assault mystery as crew plead for rescue

Netflix's new show Adolescence explore themes such as misogyny, online radicalisation and the influence of figures such as Andrew Tate

‘There will be more’: Ex-social worker warns of rise of misogyny-fuelled violence following release of Netflix’s Adolescence

Breaking
"America", a fully-working solid gold toilet, created by artist Maurizio Cattelan at Blenheim Palace

The Great Drain Robbery: Gang guilty of stealing £4.8m gold toilet from Blenheim Palace

Trump and Putin have been locked in a call for over an hour

Trump-Putin talks ‘going well’ as world leaders locked in call on Ukraine war for over an hour

Exclusive
The scene on the Strand in the aftermath of the crash

Witness tells of horror after 'panicked and frozen' van driver ploughed into pedestrians, killing woman in her 20s

Ellis Matthews, 32, is currently being held at a centre for mothers with children with her four-year-old son.

British expat who ‘lied’ about claiming benefits ‘goes on hunger strike’ in Thai prison

Paul Butler admitted the murder of Claire Chick

Man admits murdering university lecturer in street in Plymouth

The Stena Immaculate crew have been praised for their 'exceptional bravery'

Tanker owners release first picture of crew and hail their 'exceptional bravery’

Nicholas Prosper killed his family

Teenager who murdered family planned to massacre 30 school children to become UK's most notorious mass killer

Work and Pensions Secretary Liz Kendall making a statement on welfare reform in the House of Commons, London. Picture date: Tuesday March 18, 2025.

Labour's battle on benefits begins as rebels say crackdown will cause 'immense suffering'

A woman in her 20s died at the scene, police said

LIVE: Woman in her 20s dies after ‘van hit three people’ near The Strand in central London

A woman in her 20s died in the crash

Woman killed after van hits three pedestrians in Strand in central London, as man arrested for drug driving

Donald Trump and Vladimir Putin have reportedly shared their first phone call since the election.

US ‘could recognise Crimea as Russian in peace deal’ as Trump to hold ceasefire talks with Putin

Paul Young and his wife Lorna had been on holiday in Santorini when the fall happened

Paul Young rushed into intensive care after horror fall on luxury Greek holiday

Owen Cooper

Adolescence star Owen Cooper, 15, reveals iconic role he wants to play and how his friends reacted Netflix drama

Israel launched a wave of strikes on Gaza last night - the largest attack since the January ceasefire

'Greatest fear realised': Families of Israeli hostages slam Netanyahu as Gaza strikes put captives 'at grave risk'