Customers scramble into shop as non-essential retail reopens in England

12 April 2021, 08:17 | Updated: 13 April 2021, 05:20

Customers scramble to be the first into store as shops reopen

Nick Hardinges

By Nick Hardinges

Eager customers were seen scrambling into a shop on London's Oxford Street this morning as non-essential retail reopened in England.

Footage captured by LBC Correspondent Rachael Venables on Monday showed shoppers queuing outside JD Sports' flagship central London store prior to its reopening.

Hundreds of people braved the cold conditions to be among the first into shops as England's coronavirus restrictions were eased.

Coat-wearing customers were itching to get inside JD Sports from at least 7am on Monday morning.

Half an hour later, the shutters were lifted for the first time since England went into a nationwide lockdown and the shoppers scrambled into the sports-fashion retail store.

Rachael Venables said most in the crowd were looking for rare or exclusive trainers - rather than "new joggers" - to resell at a profit.

Live: Gyms, pub gardens and non-essential shops reopen

Read more: PM urges millions to 'behave responsibly' as England's lockdown eases

Shoppers scrambled into the Oxford Street JD Sports first thing on Monday morning
Shoppers scrambled into the Oxford Street JD Sports first thing on Monday morning. Picture: PA

Elsewhere, queues were seen outside Primark in Nottingham city centre as people looked to get their hands on some new clothes, accessories and beauty products.

It comes after Boris Johnson urged the public to "behave responsibly" as the lockdown measures are eased across the nation.

The prime minister said: "I'm sure it will be a huge relief for those business owners who have been closed for so long, and for everyone else it's a chance to get back to doing some of the things we love and have missed.

"I urge everyone to continue to behave responsibly and remember 'hands, face, space and fresh air' to suppress Covid as we push on with our vaccination programme."

Other parts of the UK are also due to enjoy more freedoms from Monday, with Wales permitting non-essential retail to reopen and travel to the rest of the UK and Ireland.

Read more: Housemates enjoy midnight beauty treatments as England's lockdown eases

Explained: April 12 lockdown changes: What is happening?

Pub-goers queue in the snow as beer garden reopens at midnight

School pupils will be allowed to return to face-to-face teaching in Wales and Northern Ireland, in moves being echoed in Scotland as pupils return from their Easter breaks.

The order to stay at home will also be dropped in Northern Ireland and the number of people allowed to meet outdoors will rise from six to ten.

In England, indoor socialising remains banned, though if the data suggests it is safe to do so, the rule of six will return for indoor gatherings from 17 May at the earliest.

On Sunday, the latest coronavirus figures show another seven more people died within 28 days of testing positive for Covid-19 while 1,730 more cases were confirmed.

About 61 per cent of adults have had at least one dose of the vaccine while official figures suggest more than 32 million people have received a jab. More than 14 per cent have had both doses.

Housemates enjoy midnight beauty treatment as lockdown eased in England

More Latest News

See more More Latest News

Jesy Nelson breaks down in tears as she gives pregnancy update

Jesy Nelson breaks down in tears as she opens up about pregnancy 'complications' in emotional update

Women make up 50.04% of the medical register.

UK has more women doctors than men for first time in over 165 years

Trump has issued a final warning to Hamas

Trump issues final warning to Hamas: 'Release Israeli hostages now or there will be hell to pay'

US is 'prepared' for war with China

US 'prepared' to go to war with China, says defence secretary amid threat of tariff retaliation

Justice Secretary Shabana Mahmood said she will be writing to the Sentencing Council to 'register her displeasure' following criticism from shadow justice secretary Robert Jenrick.

Fury as criminals from ethnic and religious minorities could see softer sentences in 'two-tier' justice move

Former NHS Chief Lord Nigel Crisp has urged for a ‘Blitz spirit’ to save the NHS.

Ex-NHS Chief calls on government to 'declare health and care emergency' as 'Blitz spirit' needed to tackle crisis

Ukraine's President Volodymyr Zelenskyy, Britain's Prime Minister Keir Starmer and France's President Emmanuel Macron hold a meeting

UK and France to finalise Ukraine peace plan 'in days', as Macron says Europe has 'entered new era'

Leah Williamson and Millie Bright of England lift the UEFA Women’s EURO 2022 trophy

UK nations to launch joint bid to host 2035 Women's World Cup

Alexander Isak of Newcastle United

Newcastle star Alexander Isak targeted by burglars who stole £68,000 of jewellery, court hears

The front of the car visible along with first aid and blankets where a child was hit and killed

One child dead and another injured after being hit by car on sports pitch - as driver arrested

Fredi Rivero

CCTV image shows pensioner in final moments before fatal attack in Islington - as three teen girls charged

Chesterfield owner Phil Kirk has been diagnosed with inoperable cancer

Football club owner diagnosed with terminal cancer as club release statement

Claudiu-Karol Kondor

Delivery driver killed when thief 'deliberately slammed him into parked car' to shake him loose after stealing van

2026 Fifa World Cup final to feature Super Bowl style half-time show - curated by Coldplay

2026 Fifa World Cup final to feature Super Bowl style half-time show - curated by Coldplay

Lathaniel Burrell

First picture of teenage boy gunned down in south London as police hunt for killer

A former British soldier has been captured by Russian forces while fighting for Ukraine, state media has claimed.

British ex-soldier sentenced to 19 years in Russian jail after being caught fighting for Ukraine